Nielsen's The Gauge™ Report for March 2024
Nielsen released The Gauge™ report for March 2024, showing TV usage changes and shifts in viewing behavior, with cable and streaming categories experiencing different trends.
Key Points
- Cable viewing increased with sports and State of the Union coverage
- Streaming category maintained share with YouTube and Netflix leading
- Broadcast category experienced the largest decline compared to cable and streaming
Pros
- Insights into TV usage changes and trends
- Analysis of cable, streaming, and broadcast categories
Cons
- Limited focus on other media platforms
- Lack of in-depth consumer behavior analysis