CNN's Declining Viewership

CNN suffered its worst ratings since 1991, dropping to fourth place behind Newsmax for prime time viewership. The channel drew just 83,000 viewers aged 25 to 54, with total viewers averaging 494,000 during a consequential news cycle. Criticisms include unappealing anchors and reliance on cable subscriptions for revenue.

Nielsen's The Gauge™ Report for March 2024

Nielsen released The Gauge™ report for March 2024, showing TV usage changes and shifts in viewing behavior, with cable and streaming categories experiencing different trends.

YouTube TV vs. Traditional Cable Giants

YouTube TV is gaining ground on traditional cable giants in the U.S. and has become a top choice for viewers, particularly among Millennials and Gen Z. The platform offers a wide range of content, including live TV, pay-per-view, and on-demand services, making it a 'one-stop shop' for consumers.

Decline of Cable and Satellite Networks in Entertainment Industry

The decline of cable and satellite networks in the entertainment industry due to changes in viewing habits and rise of streaming services like Netflix. Many networks have lost a significant portion of their audience and are now filled with reruns, leading to a lack of new content and communal viewing experiences.