Apple's new iPad Pro ad controversy

SOURCE finance.yahoo.com
Apple's new iPad Pro ad, featuring a hydraulic press crushing various creative instruments to showcase the product's thinness and power, has faced criticism for being tone-deaf and negative. Critics feel the ad symbolizes technology crushing creativity and the human experience, contrasting with Apple's previous uplifting marketing. Apple has since apologized and pulled the ad from TV.

Key Points

  • Critics feel the ad portrays technology crushing creativity and the human experience
  • Contrasts with Apple's previous uplifting marketing campaigns
  • Apple has apologized for the ad and pulled it from TV

Pros

  • Showcases the thinness and power of the new iPad Pro
  • Generates discussion and debate about technology's impact on creativity

Cons

  • Perceived as tone-deaf and negative by critics
  • May symbolize technology overpowering creativity and individuality