Apple's new iPad Pro ad 'Crush'

SOURCE deadline.com
Apple's new iPad Pro ad, named Crush, has received a backlash for its heavy-handed approach to creativity. Despite CEO Tim Cook's praise, many have criticized the ad for insensitivity and misstep. The ad has disabled comments on YouTube, while Cook's tweet has garnered millions of views with mixed reactions.

Key Points

  • Apple's new iPad Pro ad 'Crush' criticized for heavy-handed approach to creativity
  • CEO Tim Cook's praise met with backlash from industry figures
  • Ad disabled comments on YouTube, while Cook's tweet received mixed reactions

Pros

  • Apple's innovative marketing approach
  • Creating buzz and discussion around the new iPad Pro release

Cons

  • Backlash from viewers and industry figures
  • Perceived insensitivity and misstep in the ad's message