Harley-Davidson facing backlash for being perceived as 'woke'
Harley-Davidson is facing backlash over being perceived as 'woke' under CEO Jochen Zeitz, causing a decline in value and loyalty among bikers. The brand's alleged focus on DEI contrasts with its traditional image, leading to outrage and boycott threats.
Key Points
- Harley-Davidson is facing backlash for perceived 'woke' actions
- CEO Jochen Zeitz's leadership linked to decline in brand loyalty and value
- Alleged focus on DEI initiatives causing outrage among traditional Harley riders