Harley-Davidson's CEO Backs Down on 'Diversity' Rebranding
Harley-Davidson's European CEO backs down on rebranding bikes for 'diversity.' Robby Starbuck, advocate for merit, productivity, and professionalism, claims victory. CEO Jochen Zeitz, a proponent of DEI, retreats from mandatory diversity policies following backlash. Starbuck's campaigns influenced company policy changes. Board members, including Ford CEO, likely influenced by public backlash.