Harley-Davidson's CEO Backs Down on 'Diversity' Rebranding
Harley-Davidson's European CEO backs down on rebranding bikes for 'diversity.' Robby Starbuck, advocate for merit, productivity, and professionalism, claims victory. CEO Jochen Zeitz, a proponent of DEI, retreats from mandatory diversity policies following backlash. Starbuck's campaigns influenced company policy changes. Board members, including Ford CEO, likely influenced by public backlash.
Key Points
- Robby Starbuck's advocacy led to Harley-Davidson retracting mandatory diversity policies
- CEO Jochen Zeitz faced backlash for pushing 'diversity' rebranding
- Board members, including Ford CEO, likely influenced by public sentiment and backlash
Pros
- Increased focus on merit, productivity, and professionalism
- Acknowledgment of backlash and public sentiment
- Potential positive impact on company culture and employee morale
Cons
- Potential division among board members with differing views on diversity and inclusion
- Negative publicity and public scrutiny
- Impact on company's reputation and brand image