Jaguar's Rebranding Campaign

Jaguar is facing criticism for its new rebranding campaign, featuring a futuristic theme without showcasing any cars in the promotional video. The company aims to redefine its brand image with 'Exuberant Modernism' and plans to launch a new electric GT model in December.

Democratic National Committee (DNC) Head Race

Democratic strategist Chuck Rocha considers running for the position of DNC head to bring the party back to its roots of fighting for middle-class values and appealing to working people. Several other candidates have also announced their bids for the position.

Harley-Davidson's CEO Backs Down on 'Diversity' Rebranding

Harley-Davidson's European CEO backs down on rebranding bikes for 'diversity.' Robby Starbuck, advocate for merit, productivity, and professionalism, claims victory. CEO Jochen Zeitz, a proponent of DEI, retreats from mandatory diversity policies following backlash. Starbuck's campaigns influenced company policy changes. Board members, including Ford CEO, likely influenced by public backlash.

Rebranding of Kamala Harris

The article discusses the rebranding of Kamala Harris in a Hollywood movie-like manner, focusing on her lack of executive experience and likability factor, and suggests that the media portrays her as filled with joy to distract from other aspects.

Rebranding of Boy Scouts of America to Scouting America

After a sex-abuse scandal and bankruptcy, the Boy Scouts of America are changing their name to Scouting America to reflect inclusivity. The rebranding aims to ensure all youth feel welcome and safe within the organization.

UK Labour Party leader facing backlash over use of Union Jack flag in campaign material

UK Labour Party leader facing internal backlash for using British Union Jack flag in campaign material, concerns it could alienate ethnic minority voters. Move seen as detrimental in areas with large ethnic minority populations. Party defends use of flag as part of rebranding efforts.