College athletes in Montana are being offered cash to make endorsement videos for Democratic Senator Jon Tester in the 2024 election cycle. The offers range from $400 to $2,400 for promoting Tester through scripted and unscripted videos.
Key Points
Athletes at the University of Montana were offered payments for making videos promoting Senator Jon Tester.
The National Republican Senatorial Committee criticized Tester for his voting record on women's sports.
The campaign denied any knowledge of the actions by 'Montana Together.'
Pros
Athletes have the opportunity to monetize their content through Name, Image, and Likeness (NIL) deals.
Provides insight into political strategies in election campaigns.
Cons
Potential ethical concerns about using college athletes for political endorsements.
Confusion and frustration among athletes regarding the values of the endorsement.