The WNBA had a historic year in 2024 with increased viewership, new stars, and growing popularity, leading to expectations of continued growth and more history-making moments in the future.
Key Points
Impact of college basketball on the surge in popularity
Expectation of more history-making moments in the WNBA
Emphasis on the marketability and work ethic of players like Flau'jae Johnson
Pros
Increased viewership and attendance in the WNBA
Emergence of new stars like Caitlin Clark and Flau'jae Johnson
Growing social media engagement and merchandise purchases