YouTube surpasses Disney in television viewing
YouTube surpasses Disney as the top television viewing platform according to Nielsen's Media Distributor Gauge for February, with a record 11.6% share of TV time. YouTube's share of TV time has been on the rise, showcasing a shift in viewing habits towards streaming services.
Key Points
- YouTube commands 11.6% of TV time, surpassing Disney
- A significant increase in YouTube viewing on TV, especially among older viewers
- Declines in broadcast and cable TV viewership, with sports events seeing a sharp drop
Pros
- YouTube's increase in share of TV time indicates a shift towards streaming services
- Free access to a wide range of content on YouTube
Cons
- Decrease in traditional broadcast and cable TV viewership