Meghan Markle's As Ever brand sold out quickly, but some orders went unfilled due to high demand, causing the team to offer refunds and free gifts for the inconvenience.
Key Points
Orders for Limited-Edition product oversold
Customers to receive refund and free gift from next product launch
Pros
Successful launch of Meghan Markle's As Ever brand
High demand for Limited-Edition Wildflower Honey with Honeycomb
Cons
Some customers' orders went unfilled due to overselling