Amazon's Upfronts Pitch and the Rise of Video Podcasts
Amazon's Upfronts pitch to advertisers this week showcased the success of the Kelce brothers' video podcast 'New Heights' and the rising popularity of video podcasts, especially in the sports genre. The emphasis on podcasts during Upfronts is helping to solidify the format as a valuable part of the media landscape.
Key Points
- Kelce brothers' 'New Heights' podcast success highlighted during Amazon's Upfronts pitch
- Podcasts are becoming a more integral part of the media landscape, especially in sports
- Shift towards video podcasts offers new advertising opportunities and revenue streams
Pros
- Video podcasts are gaining popularity and attracting millions of followers
- Podcasts are becoming a significant part of the media landscape, particularly in the sports genre
- Advertisers are turning their attention to podcasting as a valuable platform for reaching consumers
Cons
- Growing economic uncertainty may impact advertiser commitments during Upfronts
- Budgets for video podcasts are not yet on par with traditional TV spending