Media Giants' Emphasis on Sports in Upfront Presentations

Media giants relied on sports during the Upfronts meeting week after a Hollywood strike and cost cutting impacted their content offerings. Live sports continued to be a significant draw for advertisers, with companies like Disney and Warner Bros. Discovery highlighting upcoming sports programming. Tech giants like Netflix and Amazon also showcased sports, films, and series during the event. NFL and major sporting events like the Summer Olympics played a key role in presentations, with a focus on securing ad placements in live sports.