Tesla Sales in Europe

SOURCE www.cnbc.com
European sales of Tesla vehicles plunged in April due to reputational damage, lack of new mass-market offerings, and rising competition from traditional automakers and Chinese players. The company faces brand damage over CEO Elon Musk's political involvement with U.S. President Donald Trump.

Key Points

  • European Tesla sales were down 49% in April.
  • Tesla faces reputational damage due to CEO Elon Musk's political involvement with Trump.
  • The company lacks new mass-market offerings and only sells full battery-powered vehicles.

Pros

  • Tesla continues to innovate and launch upgraded versions of its vehicles.

Cons

  • Sales of Tesla vehicles in Europe dropped by 49% year on year in April.
  • Competition from traditional automakers and Chinese players is increasing.
  • European consumers are showing a preference for hybrid electric vehicles, which Tesla does not offer.