Super Bowl LIX Viewership Expectations

The upcoming Super Bowl LIX has the potential to surpass the record-breaking viewership of last year's game, according to NFL Chief Media and Business Officer Brian Rolapp. Nielsen has expanded its out-of-home measurement coverage to 100% of U.S. markets, which could further boost ratings for the game.

Super Bowl LIX Viewership Predictions

Super Bowl LIX could potentially surpass last year's record-breaking viewership if the game is close, according to NFL Chief Media and Business Officer Brian Rolapp. Nielsen has expanded its out-of-home measurement to cover 100% of contiguous U.S. markets, which may help Fox get a ratings boost for this year's game.