Michelle Obama's new video podcast 'IMO'

Michelle Obama and her brother Craig Robinson are launching a new video podcast called 'IMO' under Higher Ground, the media company founded by Barack and Michelle Obama. The podcast features advice and discussions based on life experiences and includes celebrity guests like Issa Rae. The first two episodes focus on personal stories and maintaining adult friendships. The podcast will include a mix of celebrity guests from Michelle Obama's previous show and new guests. Advertising partners include Rivian, Pine-Sol, and Theraflu. The first two episodes will be released soon, and a live show will be recorded at the South by Southwest festival.

Higher Ground, Barack and Michelle Obama's production company

Barack and Michelle Obama's production company, Higher Ground, is producing well-reviewed, socially conscious films and TV shows, distinguishing itself from the less successful Archewell Productions. Although initially focused on serious and worthy content, Higher Ground is now exploring more diverse and unexpected projects, including comedy and fantasy genres.