Disney theme parks surge pricing plan in the United States

Disney theme parks in the United States are set to introduce surge pricing in March, similar to Disneyland Paris, causing backlash from consumers who fear increased ticket prices. The new pricing plan will fluctuate based on demand, potentially leading to significant price variations.

Disney theme park ticket pricing

Disney theme park ticket prices in the US will increase based on demand with a new 'dynamic pricing' plan similar to airline pricing. The new system will eliminate set prices and fluctuate in real-time. Analysts predict this change will benefit Disney's stock.