Super Bowl LIX Commercials and Advertising
The Eagles made it to the Super Bowl due to their defense, not Saquon Barkley. Super Bowl LIX commercials sold for $8 million each, with a record pricing and increased demand. Advertisers like Anheuser-Busch, Meta, PepsiCo will be vying for the attention of over 120 million viewers. Categories like beverages, snacks, tech, and pharmaceuticals will be prominent, while automakers and movie promos are down. Some advertisers faced challenges due to the California wildfires in January. The game will take place on Feb. 9 in New Orleans.